SEO best practices in Webflow?
SEO tasks for Webflow CMS? SEO tasks in Webflow Project Settings? SEO tasks outside Webflow? SEO tasks in Webflow Designer?
Today we will know the right way to do settings & optimization for SEO ranking in Webflow websites.
So first, we know
What is SEO? and why it is so important?
SEO stands for 'Search Engine Optimization. It plays a crucial role to rank your website pages in search engine results pages (SERPs). It is important to optimize your web pages to rank on the first pages of search engines, which leads you to more traffic for your business and increases your authority to your user and search engines too.
Additionally, Webflow is a website builder tool that allows to create custom design and functionalities, but it does not include built-in SEO features. Therefore, it's important to optimize the website manually or use external tools to improve website's SEO performance.
Types of SEO :
Generally, there are many micro types of SEO but we will divide them into two macro types of SEO :
Technical SEO
Non-Technical SEO
Technical SEO:
It refers to the process of optimizing a website's backend and infrastructure in order to improve its visibility and ranking on search engines. It includes a wide range of tasks and techniques, such as optimizing the website's structure, improving its load speed, and making sure it is mobile-friendly.
One of the main reasons why technical SEO is so important is that it helps search engines understand and crawl a website more easily. A well-structured website with clean code and fast load speeds makes it easier for search engines to index and understand the content, which can lead to higher rankings and increased visibility.
All in all, Technical SEO is vital for any website that wants to improve its visibility and ranking on search engines. By focusing on the technical aspects of your website, you can create a better user experience and make it easier for search engines to understand and crawl your site, which can lead to increased traffic and higher rankings in search results.
Elements for Technical SEO -
Unique Content
Site Speed
Meta Titles and Descriptions
Site Security
Canonical Tags
Alt Text
Site Structure
Mobile Accessibility
URL Structure
Image Optimisation
Non-Technical SEO:
Non-technical SEO refers to the process of optimizing a website's content and online presence in order to improve its visibility and ranking on search engines. It includes a wide range of tasks and techniques, such as keyword research, content creation, and link building.
One of the main reasons why non-technical SEO is so important is that it helps search engines understand the relevance and quality of a website's content. By incorporating relevant keywords into the website's content and meta tags, it makes it easier for search engines to understand what the website is about and how it should be ranked.
Additionally, non-technical SEO can also improve the user experience of a website. By creating high-quality, informative content that is easy to read and understand, it can help keep visitors on the site longer, which can lead to more conversions and sales.
Another important aspect of non-technical SEO is link building. By obtaining quality inbound links from other websites, it can help to increase the credibility and authority of your website in the eyes of search engines, which can lead to higher rankings in search results.
In order to ensure that your website is non-technical optimized, it's important to create a content strategy and regularly publish fresh, high-quality content. This may include creating blog posts, articles, and infographics. Additionally, it's essential to conduct keyword research and to use them strategically in your content and meta tags.
All in all, Non-technical SEO is vital for any website that wants to improve its visibility and ranking on search engines. By focusing on the non-technical aspects of your website, you can create a better user experience and make it easier for search engines to understand the relevance and quality of your content, which can lead to increased traffic and higher rankings in search results.
Elements for Non-Technical SEO -
Listing on local directories
Social Media Optimization
Link Building
User Interaction
Optimize Google My Business
Blog Submission to engage users
Encourage users to leave reviews and ratings on your all Social Profile
Sync GMB with Bing Places for Business
Guest Posting
Social Promotion & PR
What are the SEO best practices in Webflow
Webflow is a popular website design and development platform that allows users to create custom websites without needing to write code. However, just like any other website, Webflow sites need to be optimized for search engines in order to improve their visibility and ranking.
Here are a few steps to help optimize your Webflow site for SEO:
Optimize your website's structure: Make sure your website has a clear and logical structure, with a clear hierarchy of headings and subheadings. This makes it easier for search engines to understand the content on your site and can help improve your site's visibility.
Use appropriate meta tags: Use meta tags such as the title tag and meta description to provide search engines with a clear understanding of the content on your site. Be sure to include relevant keywords in these tags to help improve your site's visibility.
Optimize your images: Use appropriate file names and alt tags for your images to help search engines understand the content of your images. This will also improve the accessibility of your site for users who are visually impaired.
Use structured data: Implementing structured data such as Schema.org can help search engines understand the content on your site and provide rich snippets in search results.
Make sure your site is mobile-friendly: With the increasing use of mobile devices to access the internet, it's crucial that your site is optimized for mobile devices. Use the mobile preview feature in Webflow to test your site's responsiveness and make any necessary adjustments.
Use 301 redirects: If you need to change URLs or delete pages on your site, be sure to use 301 redirects to redirect users and search engines to the new URLs.
Monitor your website's performance: Use tools such as Google Search Console to monitor your site's performance, track your website's traffic, and identify any crawl errors.
By following these steps, you can help to ensure that your Webflow site is optimized for search engines and improve your site's visibility and ranking. Additionally, it's important to keep in mind that SEO is an ongoing process, so be sure to regularly monitor your site's performance and make any necessary adjustments.
In conclusion, Webflow is a powerful website design and development platform, but it's important to remember that your website needs to be optimized for search engines in order to improve its visibility and ranking. By following the steps outlined above, you can help to ensure that your Webflow site is SEO-friendly and improve your site's visibility and ranking on search engines.
To know my exact SEO checklist for Webflow Developer please Click on the link below:
Optional Information:
What is structured data?
As the name suggests, it adds structure to the data, or categorizes data on the internet. It's essentially a vocabulary of terms that helps organize and interpret information.
Why is it important?
It tells search engines what type of information can be displayed in the SERPs (Search Engine Results Page) and essentially, what this information as a whole, represents. Structured data creates more clarity, relevance and informed searches, thus making a webpage eligible for rich results like featured snippets or video carousels.
Bonus: Structured data may qualify a webpage to be an Action on the Google Assistant. .i.e. when a user verbally asks Google Assistant to find something, your webpage could be presented as an answer by the Google Assistant for that query.
Resources: